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'Kal 2013' is a vote campaign for the democratic elections of 2013 in Pakistan. The campaign targets young Pakistani’s ranging from ages 18-25 and aims to motivate them to vote in 2013. The campaign is a proposal for the Election Commission of Pakistan (ECP) and hence will be presented under the banner name of the ECP. The campaign is called ‘Kal’ because this is an urdu word that can mean both tomorrow and yesterday, so the tagline ‘Agar kal tum ne vote nahi daala’ - ‘if you don’t vote tomorrow’, plays on the consquences of having not voted previously, and the repeat of these consquences if one does not vote again this election.